Nkuko izina ribivuga, igishushanyo mbonera cy’ubucuruzi bugomba kuyoborwa n '“ibyaremwe”, binini nkikibanza kinini cyo guhahiramo, gito nka resitora. Mubice bya macro, gucana umwanya wubucuruzi bigomba kuba ubuhanzi kandi birashobora gukurura urujya n'uruza rwabakiriya. Kubijyanye na micro, itara rigomba kuba rishobora kwerekana neza ibicuruzwa, harimo ibisobanuro nibiranga.
Igishushanyo mbonera cyo munzu kigenewe ahantu harehare, bityo ihumure ningirakamaro.
Igishushanyo mbonera cyerekana amatara agenewe imbaga ya "liquidité". Nyuma yo kurya birangiye, umwanya uzasigara, kandi igihe cyo gutura ni gito.
Mubyongeyeho, ingano yumwanya wubucuruzi nini cyane kuruta umwanya murugo. Kubwibyo, mubijyanye no gucana, uburyo bwo gucana umwanya wubucuruzi burakungahaye kandi buratandukanye. Ntabwo dukwiye gutekereza gusa ihumure, ahubwo tunatekereza kurema ikirere cyabaguzi nigikorwa cyingaruka ziboneka.
None, igishushanyo mbonera cyo gucana umwanya wubucuruzi bisobanura iki, kandi ni ayahe mahame yo kubahiriza? Hano hari ingingo eshatu zikwiye kuganirwaho.
Ubwa mbere, erekana muri rusange ibiranga umwanya wubucuruzi
Ntakibazo cyubwoko bwubucuruzi ki, kizagira ibiranga byihariye. Kurugero, mugushushanya ibyokurya byumuriro, hari itandukaniro rigaragara muri resitora yuburengerazuba na resitora yubushinwa. Restaurants zo mu Bushinwa zigomba "amatara maremare atukura amanitse hejuru", agaragaza ikirere cy "guhura bishyushye". Restaurants zo muburengerazuba zigomba kuba "itara ridakomeye" kandi ryibanda ku rukundo. Urundi rugero, ahantu hamwe na hamwe hacururizwa, urashobora kubona ko ari club yimyidagaduro kure, kandi bamwe bigaragara ko ari salle yimyitozo ngororamubiri…, akamaro kambere nihame ryumucyo wubucuruzi bwumucyo ni ugushobora kwerekana ubucuruzi mu buryo bwimbitse kandi neza. Ibiranga rusange muri rusange.
Amatara yo mu Bushinwa
Icya kabiri, guhuza amatara yibanze, kumurika urufunguzo, no kumurika
Ibi ni kimwe nigishushanyo mbonera cyurugo. Mugihe dukomeje kumurika ibibanza byubucuruzi, dukeneye kandi kuzirikana urumuri rwingenzi n amatara meza. Twabivuze mbere ko igishushanyo mbonera cyo kumurika ibicuruzwa bidasaba ihumure gusa, ahubwo gikeneye no gukururwa n '“quasi -customers” ziza zikanyura mumatara mugihe kizaza. Itara ryibanze rikoreshwa cyane cyane kumurika umwanya rusange, kwemeza urumuri rwifatizo, no kugera kumucyo wikirere cyibanze.
KumurikaYinyuma Yurukuta Ibicuruzwa
Itara ryibanze rigaragarira cyane mubuhanzi, ibicuruzwa byingenzi byibanze, idirishya nindi myanya yubucuruzi. Ikigamijwe ni ukureka abakiriya bakabona ibicuruzwa bigomba kwerekanwa mbere binyuze mumucyo.
Gukoresha amatara yo gushushanya ni mugari cyane. Yita cyane kubikorwa byubuhanzi, ntabwo imikorere yumucyo. Kurugero, kwerekana inyubako cyangwa ikintu runaka cyangwa umwanya runaka, cyangwa kuyobora abaguzi, amatara namatara yurukuta byashyizwe kumurongo wa koridor ya aisle koridor, hanyuma hakaba hari amatara manini -ibikoresho bya tekinoroji yagizwe hamwe nubucuruzi bunini,
Ntishobora gukina gusa ingaruka zumucyo wibanze, ariko kandi irashobora gukina ingaruka zo kumurika.
Amatara manini yubuhanga
Icya gatatu, koresha urumuri kugirango ugaragaze ibicuruzwa biranga, uhuze uburambe bwabakiriya
Kurugero, ibicuruzwa bizwi nibicuruzwa byohejuru,
Byombi biratandukanye cyane mumabara yoroheje nuburyo bwo kumurika. Kurugero, amaduka asanzwe cyangwa ibirango mubisanzwe bikoresha urumuri rwera kugirango rugaragaze urumuri nubuzima.
Ibicuruzwa bihendutse cyane ni urumuri rwumuhondo rushyushye, ikigamijwe ni ugukora ibintu byiza kandi byuzuye.
Birumvikana ko bidashobora kuba rusange. Diyama nka diyama n'amasaha ni urumuri rwera.
Muri rusange, nubwo itara ryubucuruzi rifite aho rihuriye no kumurika urugo, hagomba kumenyekana ko ubucuruzi ari ubucuruzi, ubuhanzi, nubuyobozi, kandi nicyerekezo rusange kigomba kwitondera.